Viral marketing sounds like a sort of kind of sickness, right? After all who wants to be involved in something that is “viral”? But the concept that a marketing idea can be “spread” like to a virus can have a tremendous effect on your business.
Most people believe that running a blog is difficult work. In fact, quite the opposite is true. The phlethora of free blogging software and services out there is incredible - most will have you set up and running in less than an hour.
You've built your site and no one is coming? You had a grand opening that wasn't so grand. You've invested in expensive ad's and still no sales? You're trying everything and yet nothing is happening. Perhaps the problem is not what you're doing, its what you're NOT doing.
A new consumer phenomenon is called 'tagging' or 'folksonomies' (short for folks and taxonomy). Tagging is powerful because consumers are creating an organizational structure for online content. Folksonomies not only enable people to file away content under tags, but, even better, share it with others by filing it under a global taxonomy that they created.
There is a rapidly growing breed of new online entrepreneurs making a substantial income from free blogs that they have only recently launched online. Popular free blog hosts like blogger.com and Wordpress host many of these big money blogs. Blogs are the ultimate and most potent guerilla-marketing weapon ever discovered by man. Unfortunately many entrepreneurs are yet to fully appreciate the potential explosive power of blogs.
One of the most efficient ways of spreading the word around about one’s products is the viral marketing technique. It takes the form of a few different internet marketing strategies that have proven their success. They actually take advantage of the great connection which exists among all internet surfers. When you read these techniques, I’m sure that many of you would have encountered at least one of them one place or another.
Viral marketing is another word for word of mouth advertising, or the general buzz that occurs about the release of a new product or service. Generally, viral marketing can be provoked, if two requirements are met. You first need a product that is contagious, and you also need somebody at your company who can generate buzz and get the viral marketing campaign going and then can keep it going over a sustained period of time.
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