Graphic design is the process of communicating visually using text and images to present information. Graphic design practice embraces a range of cognitive skills, aesthetics and crafts, including typography, visual arts and page layout. Like other forms of design, graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.
Brochures are an old standby of print advertising and color printing. They’ve endured the test of time, but sometimes they get overlooked in the rush to hop on the latest marketing bandwagon. Some will say that brochures just aren’t as hip and sexy as their online oriented alternatives.
Pad printing is generally a simple process. Designing notepads is as easy as designing your custom flyers and postcards. The only difference is when you design these collaterals, you are actually providing your target clients with enough space to write on their notes.
I have to admit that the title of this article is a bit misleading, because you actually don’t want to use every available inch in your brochure. But more on that later. Let’s get right into some tips for maximizing the space you have available to you when you do a brochure printing.
Color is everywhere and conveys a message even if we don't realize it. While this message can vary by culture it pays to know what colors "say" in your own corner of the universe, and even what color means to your target market.
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