Playing games has become the passion of hundreds of millions of individuals
world wide. Game enthusiasts spend multiple hours of time just staring at the
game almost without blinking. Interview the average player about what is
associated with a particular game and they recall everything. They always do.
Marketers that have huge marketing budgets have already embraced this.
Placing an advertisement in a game is not a new concept, just an effective one.
Think I'm wrong? Take a little time to look around when you go to a major
sporting event. There are ads everywhere. There are ads painted on the field,
hanging from the rafters, tacked to the wall, hanging over the stalls in the
mens bathroom. I mean they are everywhere. Marketers havent stopped there.
If you play video games you know what I am talking about. While playing video
games, you may be walking down a street and come across an ad for a clothes line
tacked to the wall. You may think that these are just decorations but they are
not. Programmers of these games create whole cities with people in them
interacting with the person playing the game. Do you really believe programmers
couldn't come up with a fake name for a fake product to put on that poster
gamers keep running into? That is an advertisement and you can bet that it isn't
free to have it hanging there.
The enticing thing about this type of advertising is that the advertisement
isn't looked upon as a nuisance. It is accepted because it adds to the realism
of the game. Accepted, Read and Remembered. Isn't that the dream of every
marketer?
To lower the costs associated with advertising in third party created games,
some marketers have elected to create their own games and use them to draw and
keep the attention of customers. However, this can be expensive as well unless
your uncle Bill develops games for a living and you can get him to create you
one for one tenth of the price. Additional problems arise with this approach
when one considers the amount of advertising it will take to get their game
noticed in a field that is so saturated with other entertainment options.
The best way to enter this marketing field is to find an existing game that
that allows you to place your ad for a small fee. This cheaper alternative works
great for small budget advertisers due to its price, flexibility and
scalability. This is hard to find in todays disc based games and impossible to
find in major sporting event scenarios. However, viable alternatives exist.
Online games are hot and there are several reasons for this. Game players can
play them from wherever they might be at the time, they are usually free and
allows gamers to compete with others from around the world at a moment's notice.
One such online game and advertising website TypoBounty.com allows
advertisers to place their ad in the game of error hunting for a nominal fee.
Advertisers pay very low prices for the advertising and gain attentive traffic
with all of the ad acceptance benefits of game marketing.
Game players on TypoBounty.com are hunting for errors and an opportunity to
earn money by reporting them. While they look for errors, they are actually
reading and comprehending the website, and the website's sales pitch. They spend
more time on the website thus giving the owner more opportunity to sell. For
seven to twenty dollars, an advertiser gets attentive traffic. That is a lot
better than paying 1500 dollars to get visitors that rarely read much of the
sites they visit, as may be the case with pay per click advertising campaigns.
Do yourself a favor, get your ad into game advertising situation and increase
the quality of your visitors as well as the quantity. It is no longer a matter
of quantity, it is a matter of quality of visitors.
The author, John Reed, has 15 years business marketing experience and has had
the opportunity to use and review multiple advertising strategies. You can
read more avoiding the money trap of marketing at
http://www.cheap-online-advertising.com.