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Canning the Spam
Published on July 2, 2006 | In Email Marketing | 431 Viewings | Rated | Bookmark it Digg this! Add to Del.icio.us Bookmark in Technorati Furl this!

Antispam. Aren't we all! Don't you just hate it? You've got enough to do without having to sift through a bunch of worthless, or worse yet, offensive junk e-mails in your Inbox. So what can be done about it? What antispam procedures and software really work? Spam filtering software is the first stop in your antispam campaign, but in some ways it's the easiest to subvert.

What this antispam tool does is tell your e-mail system to look for designated clue words - sex, nude, porn, for example - and to eliminate the messages that contain these clue words. Of course, there are easy ways to get around these antispam tactics. Did you ever see a message that comes through with the word sex spelled sex? Well, that asterisk method has circumvented your spam filter - or the spam filter of your Internet and e-mail provider. The other problem with this filter is that you could miss legitimate messages. A friend, for instance, who might mail you that she was "sick of porn sites popping up" might have her message deleted because it contained the word porn.

CAUCE makes use of their membership list and each member's individual information in one way only. They give that list to the relevant legislators to further the cause of antispam legislation. The purpose of this is to let these legislators know how many voters in their area are concerned about spam and the need for antispam legislation. To join CAUCE you simple provide them with your full name and e-mail address, your mailing address, your congressional district, and choose a password.

The primary principle for preventing spam is to avoid mailing to a list. We're all tempted to organize our emails into lists - business clients, friends, and so forth. Then we mail them all the same message. Saves time and effort. The problem here is not that you sent out one message but you didn't use the software necessary to hide each person's email from the others.

Some non-profit Internet watchdog agencies started keeping lists of the IP addresses of spammers. When these addresses cropped up in mail they were blocked. The way around this for spammers was simple - they changed IP addresses. The result was even worse, in that those addresses then got handed out to completely innocent folks who now had problems sending e-mail. Then the spammers got really aggressive and started creating and distributing viruses allowing them to hijack IP addresses that weren't on the "spam" lists. Where the answer seems to lie for many businesses and their sites is to bypass standard email communication altogether and resort to online feedback forms for electronic communication. Which of course doesn't resolve the antispam issue for private individuals who have no Web site of their own.

Theodora Shirkey is the owner of Lib Antispam which is an excellent place to find anti spam links, resources and articles.