Every business wants more sales, and sometimes a small change to tactics, techniques or ad copy is all that's required to see a significant boost. Here are ten ways to make a beneficial change. Pick one or more.
- Reward visitors to your web site with discounts or gifts. This helps to create good will that can spread virally if the information you provide is passed on to others. Be sure to make the gift useful so it will be appreciated.
- Test, test, test. Eliminate problems and limit refunds before rolling out a product through judicious testing with customers, colleagues or web site visitors. You might offer a free gift in exchange for feedback, along with use of the product.
- Use limited quantities, bonuses and deadlines for buying to enhance the value of your product. Give the customer plenty of reasons to buy now rather than delaying a decision. That delay could last forever.
- Clearly state your unique selling proposition and show exactly why your product stands out from the competition. Uniqueness and perceived value can easily trump a lower price elsewhere.
- Take a product aimed at a large market and focus on smaller niches. If you're selling an accounting program, for example, tailor it and your ad copy for market segments like medical, real estate and restaurants.
- Spice up your ad copy with a surprise bonus and it could be a sales clincher. If you then over deliver by giving two bonuses, you create a satisfied customer who may buy from you again as well as recommend you to others.
- By combining your product with others that you own or acquire, you can create an entirely new package that will sell in limited quantities or for a limited time. Urgency and uniqueness create a terrific sales tandem.
- Broaden the scope of your web site to meet more needs. If you are providing a service offer products that complement it. These could be books, courses or other materials.
- Enhance the credibility of your web site by offering free ad space to companies with large stature. Their reputation may rub off on you.
- Use vivid imagery in your advertising copy to create strong emotional impact. Forecast the future for someone using your product, showing the impact after six months or a year. Powerful language that shows how needs will be met is a dynamic sales tool.
Todd Kenovas is Marketing Manager for the Internet marketing solution, Webways Media. Seehttp://www.webwaysmedia.com for more information.
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