While SEO is a very good way of ensuring that you score high on the search engine list, you must remember not to adopt certain unfair practices. You must avoid these tricks if you want to be in the good books of the search engines and not get summarily black listed by them.

Hidden Text
One such technique is placing invisible or hidden keyword rich text which is of the same color as the background. While this cannot be read by the visitors, the mechanical search engines crawlers can and the ranking goes up. But if this is found out by the search engines you web site will be taken off their ranking permanently.

Wrong submission
Some people think that submitting their webpage using automatic submission software will get instant results. Some such packages promise submission to 500 search engines and more. Don't fall for it! Such submission can be "Spam". In addition, there at best, 8 - 10 good search engines that are worth the trouble of submitting to. You will only be wasting your time and money using these useless submission software. It is better to concentrate on a few good search engines and submit your site once a month for good results.

Doorway Pages
Some web masters create doorway pages specifically for search engines and not for human visitors. They are not ethical as they do not provide any information to the visitors. You might initially get very good ranking on the search engines but once your doorway pages are caught by the search engine, they will ban your web site forever.

Free for all Links
Linking is a great way to get high listing with search engines, but, at the same time, do not be open to all kind of links. Some companies offer large number of links at a small cost so you must be aware of such things. The reason for this is that they might link you to those sites, which are not worth any good. Don't exchange your links with any web site until you know how good it is and how they will be helpful. Dirty linking tricks are also on the rise so it is better to find a quality-linking partner.

Desmond Mantor is the Sales Manager for Have Traffic that specializes in providing highly targeted traffic for commercial websites. For further information on how to drive highly responsive traffic to your site today visit:http://www.havetraffic.com.