Menu printing is one of the primary investments that people in the food industry need to take seriously. When you print menus, it should always make the dishes within it attractive and appetizing.
It should appeal to the reader’s imaginations and taste buds, making them “want” a certain dish. However, before really getting into menu printing, you need to decide what menu type you are going for. There are actually three types with which you can print.
The table menu:
Of course, the most common type of menu is the table menu. This is where most people focus upon when printing menus. Most of the best menu designs are done for this particular type of menu. It is usually printed in high quality glossy paper with clear and very understandable text. Of course this is done in full four-color printing to get the most impressive look for the menu. Typically, besides having a list of the main dishes, people add in nice images of the house specialties and popular food items. Also, little snippets of new and exciting dishes can be placed in several areas of the menu to encourage people to try the new stuff.
The marketing menu:
Now, besides the main table menu, you can also print a marketing menu. This is what we adoringly call the “take out” menu. These are the menus that are like mini brochures. You slid these things with the takeout orders, or you spread them around the neighborhood like a flyer. You can also mail it to potential customers, just like a direct mail marketing postcard or catalog. Typically, marketing menus are printed in thinner paper stock and are much cheaper to produce. They usually contain a boiled down version of your whole menu of dishes with just an emphasis on one or two of the main dishes. Of course your delivery contact number is a must in marketing menus as well.
The display menu:
The last type is the display menu. These are typically placed in the front of your restaurant, in the main window, or near the front door on a large stand. This kind of menu basically acts like a poster. Some restaurants make the mistake in just placing their table menu to act as the display menu, but this is wrong. Display menus are typically larger, and it should have adequate space to contain all the images and details of your whole menu of dishes in just one page. People are basically meant to browse through display menus like a catalog so that they can judge immediately if a restaurant carries dishes that they might like.
All in all, a good restaurant will actually use a combination of these types of menus to attract the different potential customers that one may encounter. It is always a good idea to cover all your bases so to speak so that you can maximize your restaurant’s visibility by using its menus. So are you printing menus for all three types? If not, then it might be good to invest in a new batch of menu printing.
Related resources:
Visit this site for more information on print menus.
