Table tent printing is always a worthy investment for restaurants and other service industries. That is why it is always important to protect this investment by guarding against its failures. There are several common mistakes that people commit which make table tents fail in their objectives. If you are just starting out in table tent printing for your business, then it is wise move to know these mistakes so that you can avoid them before they become a major problem. For your convenience, here are the five reasons why table tents fall short of our expectations.
1. Lack of quality – The worst thing that can happen to your table tents, is if they are printed in bad quality. The very nature of table tents is to present the best possible image for your products and services. If the table tent as a promotional image itself lacks quality, then what can a customer expect from your products but the same bad quality right? So always print table tents in the best possible quality considering your budget. This should maximize its impact on your customers.
2. Wrong subject – Another common mistake in table tent printing is the emphasis on the wrong subject matter for the table tent. Table tents are printed so that you can entice people to try something new in your products or services, or something alternative or different from your main products that you offer. Some table tent designers make the wrong move in repeating product promotions in the table tent.
For example, in a restaurant, you may be advertising the specialty of the house, like roasted chicken for example. Roasted chicken is already emphasized in the menu, as well as the poster advertisements that adorn the outside and inside of the house. If you print the same advertisement in your table tent, then that is a big mistake indeed. People already know about the roasted chicken. Table tents should show something different like a special dessert, or a whole new type of dish that is not roasted chicken.
3. Outdated – Also, some people make the mistake in not updating table tents. They think a one time investment in table tent printing is enough for business. If you do this, then eventually, your table tents will look outdated and old. People will never respond to outdated table tent advertisements since they feel that it might not actually be accurate anymore. Also, since table tents are meant for advertising new and fresh products, using outdated table tent designs basically means you are not maximizing the full potential of table tents.
4. Poor setup – Table tents also need to be setup properly. Some table tents fail because they are not setup in such away as to be always visible. The table tent stands might not be lifting a table tent right, or the table tent itself might not stand on its own. It is important to always check if your table tents are setup properly so that they are actually displaying something to customers.
5. Wrong Location – Lastly, a table tent might not be optimized for a certain location. The position of your table tents is crucial for its success. Place table tents in the wrong kind of place and they will not perform as well as they can. Each kind of business environment is unique in terms of table tent positioning, but you should have a good idea of where certain people go to for your table tents to be effective.
For example, in a restaurant you may already know where most “couples” want to sit, and where most big groups and families go to. Cater your table tent locations so that the table tents that advertise meals for two on the “couple tables” and table tents that advertise group deals on the “group tables”.
Those are the five major mistakes that can happen in table tent printing. Remember them and avoid them and you should maximize the benefits that table tents can give your business.
Related resources:
'The author is affiliated with a printing company that offers table tents and table tent printing:
http://www.printplace.com/printing/table-tent-cards.aspx'
