Calendar printing is a once a year thing you just won’t get to do over and over again. Each year people are going to be asking themselves what kind of calendar they want to put up on their wall this year. If you fail to court them, you have a whole other year before you’ll get your next chance.
Handing out a free calendar already gives you an advantage from the fact that people don’t have to pay to get a good calendar, but that’s only if you’re able to hand them a good calendar.
You need to start planning out your calendar printing long before December rolls around. You only have one shot, so you have to make it count.
The first thing to consider is the general theme for your calendar. Every calendar has a theme, and that theme is often going to be the deciding factor when it comes to what a person feels like putting up on their wall.
The best way to ensure success is to find a theme that works well with your customers. Some companies will go out of their way to pick a theme related to the business they’re in. This isn’t a bad idea by any means, but don’t feel constrained by an approach like that.
After all, not every business lends itself well to interesting themes for calendars. Sometimes you just don’t have good images you can use or fun facts related to your business that people are going to be interested in.
What you can do instead is try to find out different themes that would specifically work well with your customers no matter what type of business you’re in. You can do a calendar centered on interesting image in nature no matter what business you run, and people are going to be likely to take interest in it because the theme is interesting.
Another way to increase the chance of success is by adding in various rewards and good deals associated with your calendar. Only those who kept your calendar will have access to specials like these.
This not only gives you a good chance of having your calendar kept, but gives you a good chance that people will shop at your store more due to the savings you’re able to give them.
No matter what you end up picking remember that there are a lot of other companies getting calendar printing done as well. This means you’re not only competing with the calendar industry, but with every other company printing off free calendars to hand out.
Rather than let this scare you away, take it as a challenge. When people do keep your calendars, you know it’s because you gave them the best calendar you could.
Katie Marcus writes about the calendar printing technologies used by businesses for their marketing and advertising campaigns.
