Do you run an Internet business? Has the idea of working from home and in the virtual marketplace tapped your interest? Setting up your Internet business properly involves creating a website geared towards Internet business. Say goodbye to Web Designers as they won’t product the Internet website you need.
If you aren’t supposed to listen to Web Designers then who should you listen to? Listen to the Internet business gurus that have created lucrative websites that not only impact visitors, but prompt them to subscribe to your list. Read on to find out what type of websites these Internet millionaires have and how you can create your own.
What are the four websites that Internet highly successful Internet business gurus use? The four website types include: Branding site, Sales Letter site, Blog, and Power Squeeze page. Let’s examine a Branding Site and Sales Letter site.
What is a Branding site?
A branding site brands you and your business. For example, a branding site will contain your contact information. Branding helps customers to recognize you and your services. Think of how Nike and Reebok brand their products. If you like one pair of their shoes, you might like their other product offerings. The sole purpose of this website is to create this name recognition and trust.
You can provide an opt-in box on your branding site. However, if anyone subscribes through your branding site it is just icing on the cake.
Effective examples of branding sites include:http://www,powerfulpromoter.com andhttp://www.frontiermarketinginternational.com.
What is a Sales Letter site?
The word “Sales” gives away the purpose of this site. The goal is to have customers buy products and/or services on this page. Only leave the customers two options: buy or leave. Don’t distract them with other information. Website visitors tend to have A.D.D. and if they click on a distracting link then you might never see them again.
Many Internet business entrepreneurs need advice on writing their sales letter. One insider tip is to have a link with the phrase “Click here to buy it now” on a long sales letter at least 12-15 times. You have to repeat the request in order to have a higher sales conversion rate.
Here’s the situation: You created your Branding site with the sole purpose of branding you and your business. You have your Sales Letter site with a long sales letter. The sales letter contains a link with the phrase “Click here to buy it now” at least 12-15 times. So what’s next? There are two more sites that you need to create.
Remember, the four website types your need include: Branding site, Sales Letter site, Blog, and Power Squeeze page. Let’s examine a Blog and Power Squeeze page.
What is a Blog?
Blog is short for weblog. Blogs are all the rage right now. Therefore, they are yet another effective way to reach website visitors. Post articles, press releases, and any information about your business on your Blog. Insider tip – place an opt-in box on your Blog. If a website visitor likes your Blog they may also like your products and/or services.
What is a Power Squeeze page?
Think of making orange juice. You squeeze the juice out of the orange for its fruity goodness. The Power Squeeze page is an electronic way to obtain customer information. The sole purpose of a power squeeze page is to capture personal information. Nothing else! In other words, you give your website visitor two options: subscriber or hit the road.
Avoid asking for too much information in the beginning of your relationship with the customer. Why? It’s been found that the more information you require, the less information you will actually receive. Many customers do not feel comfortable giving out a great amount of detailed information to someone they don’t know. Even though you are legitimate and honest, the customer has to see proof before they trust you.
Power Squeeze page insider tip: Ask for the “Primary” email address when you capture personal information. You want the email that the customer reads and uses all the time. For example, email addresses from their Internet provider or work address are the emails you want. The goal is to avoid web email addresses they never check or fake email addresses. Check outhttp://www.promotingtips.com for a great example of a Power Squeeze page.
Implement these four types of websites and watch your Internet businesses grow by leaps and bounds.
Matt Bacak became "#1 Best Selling Author" in just a few short hours. Recent Entrepreneur Magazine's e-Biz radio show host is turning Authors, Speakers, and Experts into Overnight Success Stories. Discover The Secrets To Unleash The Powerful Promoter In You! Sign up for Matt Bacak's Promoting Tips Ezine ($100 value) just visit his website athttp://www.promotingtips.com orhttp://www.powerfulpromoter.com