Search engine on page optimization are very valuable for organic search results. This techniques are simply a kind of technique in optimizing search engine that are applicable on the websites alone to inform those search engine about what are the keywords and the purpose of your website.

This kind of optimization doesn't give you a big percentage in terms of affecting your ranking but at least they do contribute at least 10 % of your web pages rankings to search engines. The search engine will not be aware though if you will not use optimization on page because the search engine will not know where to based their rankings which basically would use the keywords present on your web page's for ranking.

So here are the list of the different techniques in optimizing the search engine on page. This will tell you what among the different techniques will be use more importantly.

1. The very first technique that you will use in optimizing your search engine on page would require you to use or include your keywords on title tags and the description tags to your web page.

2. The next optimization techniques that you must use requires you to again include your keywords in the keyword tags. But be sure to avoid stuffing the keyword tags to other keywords.

3. Third technique that you will use for optimizing your search engine on page would be about the use of your keywords or those keyword phrases in a natural way being present on the contents of your website maybe at least present once which can be found mostly on the first paragraph or maybe on your last paragraph.

4. Fourthly, the last optimization technique would be about on how you make emphasis on your keywords. Like for instance the use of bold and italic font functions and how you include this keywords at least once on the heading tags.

The techniques mentioned above are the basic techniques in optimizing your search engine on page and this should be applied for in all websites. It is also recommended that you as a webmaster will do an extensive way of linking and should also use the techniques on optimization off page.

Just to give a brief over view of what is off page way of optimizing search engine. Its basically about a linking strategy that which talks about other websites having the same keyword structuring as what you have enabling them to link to your website. Though either on page or off page techniques do not contribute that much but it does help you in a little way in optimizing your website.

The author is Mr. Sushil Raghav, CEO and President of
Rensoft Technosys Pvt Ltd, developing large scale of social networking portals and several other kind of web portals.