A strong and successful business has a large pool of loyal and returning customers. Before a person becomes a customer, let alone a returning customer a business will need to make a good enough impression for the customer to have faith that they will receive good service and value for money.

There are many factors that influence the perception or impression of a business but certainly key among them is the presentation of staff. Going on the assumption that basic grooming is under control, the clothing or uniform of the staff member is the most important factor in presentation.

A business that has no uniforms may convey the impression that the business is either new, small or has insufficient funds to allow for the provision of uniforms for it’s staff. Customers like to deal with businesses that they perceive will be around for the long haul to ensure they will receive after-sales service and support. A smart uniform, particularly one that has been embroidered or printed with the business name helps to convey that the business is investing in the fact that it will be around in the future.

The most critical problem with not having uniforms is that the key aspect of the promotion of the businesses brand and values, hinges on the choices of its staff members. In itself a lack of uniforms communicates to the customer that the management places little to no value or thought on how their brand or business is promoted and perceived by those outside the business. This tends to raise concerns within the customer’s mind about the professionalism and quality of the business, its products and services.

Well maintained and clean uniforms help to indicate that the business is under sound management and direction and instills confidence in the customer.

The quality and style of a uniform speaks volumes about the values and prosperity of a business. After all, would you rather go to a financial planning business that has its staff in cheap polyester suits or stylish wool ones?

Above all a uniform conveys a sense of unity and allows the business to project certain values and ideals. A uniform can be found to project all types of images such as conservative and safe, to daring, lively and funky. Any evaluation of a potential new uniform should always be approached on a “What does this tell my customer about my business?” basis.

The uniform and general appearance lets the customer know what to expect then it’s up to the actions of the business and its staff to re-enforce these values.

Selena Kemp. BA. Psych.
Co-Founder
House of Mo Shen Pty. Ltd.

House of Mo Shen is one of Australia’s leading providers of quality uniforms, promotional clothing and promotional products. The staff are dedicated to ensuring that you get the most appropriate and stylish garments to suit your image and budget. Contact us now to find out how they assist you or browse their comprehensive website athttp://www.houseofmoshen.com.au/